What’s website positioning and the way does it work? | Search Engine Optimization

On this website positioning video collection, we shall be studying what’s Search Engine Optimization (website positioning), the best way to do website positioning, website positioning Methods, Varieties of website positioning, and extra. That is a part of a collection in Startup Advertising. We attempt to current a straightforward information and rationalization for startup matters akin to website positioning.

website positioning stands for SEO. website positioning is the method of taking steps to assist a web site or piece of content material rank larger on Google.

The important thing distinction between website positioning and paid promoting is that website positioning entails “natural” rating, which suggests you don’t pay to be in that house. To make it a bit less complicated, SEO means taking a bit of on-line content material and optimising it so engines like google like Google present it in direction of the highest of the web page when somebody searches for one thing.

How engines like google work
Engines like google are like libraries and listings for the digital age.

As a substitute of storing copies of books, they retailer copies of internet pages.

While you sort a question right into a search engine, it appears to be like via all of the pages in its index and tries to return probably the most related outcomes.

How website positioning works- In easy phrases, website positioning works by demonstrating to engines like google that your content material is the most effective end result for the subject searched.

It’s because all engines like google have the identical purpose: To indicate the most effective, most related outcomes to their customers.

This video additionally talks about the advantages of website positioning akin to free and constant visitors to the web site, person expertise focus and extra.

There are three kinds of website positioning – On Web page website positioning, Off-page website positioning and Technical website positioning
We shall be wanting into these sorts in different movies of this playlist.

website positioning Methods
There are four kinds of website positioning Methods. -White Hat website positioning, Black Hat website positioning, Gray Hat website positioning, & Adverse website positioning

We shall be masking these matters additionally in different movies. Verify the outline field for the hyperlinks.

Chapters:
00:00 – Introduction
00:32 – What’s website positioning?
01:10 – How do Search Engines Work?
02:02 – How website positioning Works?
02:50 – Advantages of website positioning
03:15 – Varieties of website positioning
03:45 – website positioning Methods

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