Semantic search launched in 2013 with the discharge of Google’s Hummingbird. Since then, Google’s search engine has turn out to be extra advanced at a speedy rank. The combination of ML, with RankBrain, and NLP, with B.E.R.T, has enabled the search engine to raised perceive the context of a question and ship extra customized and focused outcomes.
On this video, I share what SEOs have to do right now to thrive within the age of Semantic Search. I will focus on the significance of making machine-readable content material utilizing structured information and the ability of leveraging linked open information to assist search engines like google and yahoo higher perceive your content material.
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🎬 An Introduction to Structured Information: How Markup Helps Search Engines Perceive Context: https://www.youtube.com/watch?v=uwCR9We3JHw
🎬 The right way to Use Schema.org to Create and Add Structured Information to Your Web site: https://www.youtube.com/watch?v=xQeRA-Ojq5c
🎬 Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jyNKKt9s
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