Why do individuals google stuff and the way to verify your content material meets their wants?
On this video, Karolina will inform you the best way to analyze search intent in your key phrase and get to the highest of the rankings!
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Search intent is a important rating issue.
The method of selecting the best key phrase to rank for is extra advanced than simply checking its search quantity. It’s a must to be sure that your content material matches the search intent behind the question!
And that’s not all. For every question, Google favors several types of content material. Generally, a weblog put up or product web page may not be the precise match. Some SERPs would possibly solely be conquered by photographs, movies, or… recipes.
In our information, you’ll discover ways to decide the search intent, use the evaluation in your content material technique, and correctly assess your SERP competitors.
And if you wish to dig deeper into key phrase analysis, take a look at our article on the best way to consider key phrase issue and make it to the highest:
👉 https://surferseo.com/weblog/keyword-difficulty-evaluation/
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Search intent is really important to us, we often refer to it as contextual search. Particularly in paid search, it can be a real problem for us when users search the same keywords – but with differing intent. This was a great video and really helpful. We're new Surfer customers and I'm loving the service so far!
I liked how you explain the importance of user intent. However, IMO it's missing an important piece : the Smell of the SERP. In other words, what does Google want vs. what does Google has (past and present). Once you get it, magic happens. Google will love what and how you feed the beast.
Great video. One piece of feedback that really stands out: one can easily tell you're reading.
Thanks
Bundle of thanks 👍👍👍
Hi Karolina 😊